One word can save Mankind. 

This word did not exist until recently. 

Without this word, Mankind is on the road to extinction.

Knowing this word, Mankind can change course and create a new world.

Before we share this new word, first let’s share the word Man does know, ecocide.

Man is the only species that practices ecocide. 

What is ecocide? It is the destruction of the natural environment by deliberate or negligent human action. “Eco” comes from a Greek word meaning house, “-cide” is a Latin word meaning kill. 

Ecocide creates toxic land, air and water while also removing vital nutrients from our soil and food.

The term “ecocide” has been with us since the early sixties. Mankind, having observed the result of His actions, gave it a name. For more than two generations we’ve been practicing ecocide at an exponential rate.  

Pesticides, toxic chemicals, harmful emissions, soil erosion, water pollution and depletion—all these things affect Man. They affect everything living on this “house” we call Earth.

Trying to prevent or stop ecocide is, however, not a viable solution, because today’s generation is dependent upon ecocide—bottled water, sewage, trash, transportation, plastic, electricity—just to name a few of our modern pleasures, all contain an element of ecocide. We are all guilty of it. We are all ecocidians. 

What we need is a method of undoing ecocide, faster than we practice it. We need to be the last Ecocide Generation and give birth to a new generation.

To date, there has been no word that clearly described the polar opposite of ecocide. Ecocide has no nemesis. It is time we named it and defined it, so we can all start practicing it on a global scale.

The new word is ecogenics which means the enhancement, restoration and rebalance of the natural environment by deliberate and thoughtful human action.

Mother Nature uses Land, Air and Water to recycle Earth’s limited resources. The only external element She uses is Sunlight. We call these Mother Nature's LAWS. Ecogenics works with Mother Nature and restores balances to Her LAWS.

If we collectively, as the human race, start measuring our ecogenics/ecocide ratio and take steps to improve it, we can change the course of this planet and Mankind.

Ecogenics takes a holistic, long-term approach to Man’s most vital necessities—food, air, water and energy. All of these can be created ecogenically, with a high ecogenic ratio—one that restores balance to Mother Nature’s LAWS and undoes the ecocide of our generation.

We can become the first Ecogenics Generation and create a world that sustains all life, setting the standard for the countless generations to come.

Every decision we make, and all technologies we create, must include an assessment of the ecogenics/ecocide ratio. To undo what has already been done, that ratio needs to be tremendously in favor of ecogenics, with little or no ecocide.

We can no longer be selfish ecocidians, we must become altruistic ecogenicists and tip the scales in favor of ecogenics.

We must forego short-term solutions and quick profits, for they contain, upon inspection, a high ecocide ratio with little or no ecogenics.

We can do it. We must. All life on Earth depends on what we do today. Our generation has the opportunity to turn the tide from ecocide, to Ecogenics. 

But where do we start? That’s easy. 

All we need you to do is answer one question … will you help?